Project ETHOS LA Fashion Week: Nick Verreos Hosts at the Avalon Hollywood!!!

Project Hollywood

Plaid Happy: Nick Verreos emcee's Project Ethos LA Fashion Week Presented by Carlton Hair

Last Friday night, I had the pleasure of emceeing Project ETHOS Fashion-Music-Art Los Angeles Fashion Week Presented by Carlton Hair at the Avalon Hollywood. Project Ethos produces events showcasing and supporting indie talent in fashion, music and art.

Fierce Runway: Nick Verreos on stage, Project Ethos LA Fashion Week Presented by Carlton Hair

I hosted a Project Ethos event several months ago--also in Hollywood--and had an absolute blast so I was happy to return and be the Host With The Most. I knew it would be a fun and crazy night when I arrived (and I got there EARLY!), the Avalon parking lot was already at capacity and they told me I couldn't park there! (I told you: Crazy!).

Pool Boy: Nick Verreos flanked by the B. Vika Swimsuit Models, Project Ethos LA Fashion Week

The lines were halfway down to Hollywood Blvd. and I wondered "Is Lady Gaga performing?" Nope, it's all for Project Ethos. The Avalon Hollywood stage was transformed into a fabulous runway perfect for LA's up-and-coming fashion talent to showcase their designs.

Draped: Cardi Wrap by Kymaro, Project Ethos LA Fashion Week

Cinched: Cradi Wrap by Kymaro, Project Ethos LA Fashion Week

Besides the near-the-runway stage VIP seats, it was Standing Room Only as the runway portion of the show began. Approximately 20 Designers and over 100 models (all hair styled by Carlton Hair stylists of course!) featured creations ranging from sexy swimwear from B.Vinka, CardiWrap by Kymaro (a wrap that can be transformed into 60 different styles!), UK-inspired designs from Southern California-based Brit Boy Fashions and its founder Brian Terry, Menswear Denim and Graphic Tees from Doctrine, and luxe evening separates from Annie & Jade by Annie Lee and many more.

Nick Verreos and Gordana Gehlhausen on the Project Ethos LA Fashion Week Red Carpet

In addition to the designers above, a big highlight for me--as well as Project Runway fans in the audience--was seeing Season 6 contestant Gordana Gehlhausen's Goga by Gordana line on Friday night as well. Her new line for Spring 2011 was eclectic, fun, colorful and had a very "Sexy Starlet in St Tropez" vibe.

Lady In Red (Skirt): Goga by Gordana Gehlhausen Project Ethos LA Fashion Week

In between runway shows (they were broken up into two sections), LA-based band Voxhaul Broadcast performed. Also, being that we were at the Avalon Hollywood, there was great music to dance to afterward, as the surrounding area near the runway stage quickly turned into a packed dance floor!

Project Runway Connection Part Two: Nick Verreos poses with Project Runway Season 5 Model Runa Lucienne (she dropped out of the show unexpectedly right before one of the runway shows, modeling for Keith Bryce)

There was an After Party as well where VIP'ers--from stylists, editors, buyers, designers to models--could continue the party late into the night. Like last time, I had an immense blast and congratulate all the designers, musicians and artists who took part in Project Ethos LA Fashion Week...and thank you for laughing at my jokes, and clapping to my "Nick Runway Walk"!

Latest girl crush: Emily Didonato

As a Victoria’s Secret girl and the face of Giorgio Armani’s new island-inspired fragrance Acqua di Gioia, DiDonato has had her fair share of bikini moments. The 19-year-old from Orange County has been in high demand since she scored a contract with Guess straight out of school. She is now one of the faces of Maybelline, alongside Christy Turlington and Erin Wasson, and was dubbed “one to watch” by German Vogue.

 

Faces Worth Watching

1. Giovanna Battaglia

Giovanna is a regular in blogs, such as, Jak and Jill, The Sartorialist and Garance Dore. She mixes old and new pieces together and "(she'll) never wear a full look from a fashion show." She is a stylist, owns 352 pairs of shoes and has said to "love fashion and fun, but at the end of the day, the dress has to please you and your boyfriend".

2. Dree Hemingway

The ballerina turned model and actress is the great-granddaughter of Ernst Hemingway and daughter of actress Mariel. She told US mag V that she hasn't gained fame because she is a Hemingway and believes "(shes) here because (she) works hard and (she) wants to be here".

 3. Alexandra Richards

The 24 year old daughter of Rolling Stones band member Keith and supermodel Patti Hansen. She can do anything from modelling for playboy to being an artist.

4. Vanessa and Victoria Traina

These girls were brought up by the writer Danielle Steel. They both are trying to make it in the fashion industry.

5. Atlanta noo de cadenet

This girl looks like Rachel Bilson. She is a daughter of a photographer, a Duran Duran band member and step daughter to Nick Valensi from The Strokes.

tfs

Just hanging out..

Model Moment: Rosie Huntington-Whiteley

Rosie Huntington Whiteley teamed up with photographer Rankin to shoot ‘Ten Times Rosie’ which is an homage to the British topmodel and her super-versatile looks.

tfs